When Bill Gates first coined the term ‘content is king’ in 1996, he may have been a bit ahead of his time. By late 2014, though, regularly released original content became an essential tool for businesses of all sizes to communicate and grow.

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In early 2015, identifying this trend and recognizing the opportunity, we created The Shop – an original content studio servicing NeueHouse Members and affiliate brands. The concept not only created a new revenue stream, but enhanced NeueHouse’s marketing engine by becoming a new pathway to learn about the brand. From 2015 - 2020, we led all creative output of The Shop, growing the business beyond the four walls of NeueHouse to work with global companies including BBC, Genesis, The New Yorker, GQ, and 1 Hotels.