NeueHouse
The Longhouse: Elevating the outdoor community experience.

As public spaces began to reopen following the first wave of Covid-19, businesses in New York City wrestled with how to operate efficiently within the confines of rigid safety restrictions. Given the dense nature of New York commercial real estate, city establishments began to leverage their outdoor spaces as a means to gather safely. This movement resulted in an altered city landscape - one lined with hastily built pavilions outfitted with low-grade furniture.

In collaboration with global architecture firm BVN, the city’s first elevated outdoor pavilion was created – combining beautiful design, high-touch finishes, integrated art and a custom one-of-a-kind arched roof structure. Matching the warmth and sophistication of the NeueHouse interiors, The Longhouse became an outdoor destination, raising the bar for elevated design and experiences throughout New York City. The Longhouse served not only as a space for NeueHouse Members to safely and comfortably work throughout the day, but also as a center point for the resurgence of community and culture.

SERVICES
Ideation
Concept Development
Product Development
Naming
Creative Direction
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