Salon is NeueHouse’s newest and most flexible Membership, fulfilling the need for individuals  who want access to the spaces, events, ideas and communities that NeueHouse has to offer but may not need a permanent workspace.

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For the launch of this new Membership, a campaign was developed to showcase the culturally rich spaces, people, and experiences that pervade the NeueHouse experience. The motif incorporated an adaptation of the existing brand typeface so as to communicate its’ flexible nature, which became the visual device used across a new suite of photography and video assets. Leveraging these elements, an omni-channel campaign was designed and deployed across digital media, OOH, micro-influencer and a series of live events.