In May 2021, after a two year hiatus, the re-emergence of social and cultural gathering commenced with the return of the seminal art fair, Frieze. For us, this moment signaled the beginning of a shift back to pre-pandemic normalcy. As a strategic marketing initiative, we partnered with Frieze New York to brand NeueHouse the official cultural hub during Frieze Week.

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Dubbed ‘A Return to Culture’, Frieze Week at NeueHouse celebrated this moment with a series of film screenings, conversations, immersive art, and live performance. The week of events not only strengthened the NeueHouse community, but introduced new audiences to the brand and reaffirmed NeueHouse’s commitment to the arts.