NeueHouse was built upon the importance of in-person, human connection. It was critical, then, that its digital space not only embody the same sense of care and beauty as the brand’s physical Houses, but become a daily tool that enhanced the Members’ brand experience.

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Analyzing the competitive landscape revealed that existing members club apps were largely underdeveloped. Functional, but poor user-experience. Intuitive interface, but limited features. The competitive set left much to be desired. In an era where there's an how does one approach building a digital platform that exceeds mediocrity? The answer was simple – combine elegant and intuitive design alongside a robust set of features, functional tools, and a hint of surprise.