In 2019, NeueHouse announced expansion to its third location. Located in Downtown Los Angeles, the brand was set to occupy the iconic Bradbury Building – a structure widely regarded as a masterpiece of architecture and design. For Members, joining NeueHouse Bradbury not only meant being a part of the creative community, but gaining access to a historic space that would undoubtedly serve as a fertile ground for ideas and progress.

‍

The storied history of the building underpinned NeueHouse Bradbury’s opening campaign. The work balanced insights and moments of discovery about the building’s origins alongside an introduction to the NeueHouse experience. This campaign spread across a diverse range of physical and digital touch-points including microsite, OOH, digital advertising and a 30-page zine.