While the stigma of the cannabis industry and its culture has largely dissolved, cannabis brands have long struggled with the same problems: reinforcing the tropes of the past and building ecosystems that feel unwelcoming to those who aren't on the inside.

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With The House of Cannabis, the goal was to modernize and create a comprehensive brand environment that welcomes everyone – from the 'canna-curious' to the most influential in the cannabis community. Kinetic energy, excitement, celebration and community were core tenets that served as a foundation to capturing the intention and spirit of the Home for High Culture.

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Identity created by Base Design