The House of Cannabis is an entirely new concept. Part museum, part immersive experience, part gathering space – THC NYC carefully balances itself between being an institution to learn and home to engage with the past, present and future of cannabis culture.

‍

From concept and spatial design, to content and wayfinding, Terrane helped to ideate, blueprint and realize a cohesive brand experience that invites, educates and unpacks the many dimensions of cannabis culture.