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Terrane Group
139 Fulton St., Suite 917
New York, NY
139 Fulton St., Suite 917
New York, NY
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The Aperture is an events venue opening in New York City's bustling Gramercy district in Fall 2026, owned and operated by Convene Hospitality Group, the global leader in hospitality-driven destinations. Built from some of the most advanced projection mapping capabilities in the city, it represents the next frontier of live experience, purpose-built for New York's most immersive moments.
As Convene Hospitality Group expanded its portfolio into immersive live experience, The Aperture needed a brand to match the scale of its ambition. Terrane Group developed the positioning, naming, visual identity, and storytelling for the venue ahead of its Fall 2026 debut, building a brand story that introduced a new icon to the famed Gramercy neighborhood and a new destination to New York City's luxury events market.
Lifestyle / Hospitality
