Fotografiska opened its' doors in Stockholm in 2009. Shortly thereafter it expanded to Tallinn, Estonia and later to New York City. Throughout this phase of growth, local teams worked independently to manage and maintain their own channels and touch points. As a result, the digital presence of the brand began to appear disconnected and show a lack of cohesion.

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To solve this problem, an entirely new website was designed, developed and architected to unify the brand globally. Utilizing graphic typography and immersive imagery, the new Fotografiska website not only visually unified its existing locations, but centralized all data into a single CRM, integrated a custom ticketing solution, and provided a scalable platform for all future museums to plug in to. Created in collaboration with King & Partners.