Universally regarded as one of the most influential artists in history, Andy Warhol’s notoriety exists in large part due to his pop-art paintings, silkscreen prints and memorable events from his famed silverized Factory. However, many are unaware of his rich catalog of photography. Beginning in the 1970’s, Warhol captured everything from mundane daily observations to the most revealing moments of celebrity culture. 

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In 2021, Fotografiska New York presented one of the world’s largest privately owned collections of Andy Warhol’s photography.  The task was to conceive of a three-phase campaign that announced, educated, and sustained interest for the exhibition throughout its run. Leveraging a suite of original assets, custom graphics and a comprehensive strategy, an omni-channel campaign was developed and deployed across digital media, OOH, live events, and strategic partnerships. Custom graphics designed by BankerWessel.