Fotografiska is on a mission to redefine the modern day art experience. Its spaces challenge the traditions set by the institutional art establishment – welcoming immersive experiences, rapidly-rotating exhibitions, and lively conversation with drinks-in-hand. The brand does not shy from controversial artists or subjects; instead provides a platform for these topics to be confronted and explored.

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While this posture was known to those in-the-know, it wasn’t immediately apparent when surveying the outward visual or written identity. The goal was to imbue the brand with a refreshed and powerful persona that matched the weight and ambition of its vision. In doing so, an entirely new set of brand elements and new communications frameworks were created – providing the brand with the tools to express itself as the bold, provocative, and confident cultural destination it always was. Created in collaboration with BankerWessel.