Fotografiska is not just a museum – it's a gathering place for communities to experience art, engage in live events, shop curated retail, and enjoy an elevated dining experience. But with so many parallel threads, how can the story be told in a connected and harmonious way?

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Communicating this diverse range of experience at once across all global and local accounts requires a comprehensive, foundational strategy. A playbook and series of frameworks were created that outlined written and visual standards, channels, cadence, format, and style that provided the foundation for a cohesive brand story.