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Terrane Group
139 Fulton St., Suite 917
New York, NY
139 Fulton St., Suite 917
New York, NY
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The Malin offers work-focused members clubs in sought-after, accessible neighborhoods in New York City and beyond. All share a common goal of offering beautiful, distraction-free spaces that enable members to do their best work.
As The Malin expanded into new and existing markets, it was time to make a bold entrance—driving visibility and asserting its distinct position in the workspace landscape. To support this scale of growth, Terrane Group developed and launched a brand campaign across OOH and digital channels, using inventive positioning and expressive creative to bring The Malin’s identity to life at mass scale.
Lifestyle / Hospitality
More than a tagline, No Template is a declaration that champions the entrepreneurial spirit. A rejection of cookie-cutter spaces and expected office culture. It’s about making room for individuality, ambition, and meaningful connection.
No Template reflects the essence of The Malin: thoughtful, personal, and intentionally non-replicable. From how their spaces are designed to how their members work, it’s a mindset that shapes everything they do—because great work has no guidelines.
