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The Malin offers work-focused members clubs in sought-after, accessible neighborhoods of New York City and beyond. All share a common goal of offering beautiful, distraction-free spaces that enable members to do their best work.
While The Malin has established a strong presence as a well-designed workspace in its flagship location in New York, how can the brand evolve its position in existing and new markets to tell a deeper story, and ultimately, increase conversion?
Lifestyle / Hospitality
The House of Cannabis is an entirely new concept. Part museum, part immersive experience, part gathering space – THC NYC carefully balances itself between being an institution to learn and home to engage with the past, present and future of cannabis culture.
From concept and spatial design, to content and wayfinding, Terrane helped to ideate, blueprint and realize a cohesive brand experience that invites, educates and unpacks the many dimensions of cannabis culture.
