About
Genesis Motors is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation.
Overview
We partnered with Genesis to connect the automotive brand with New York City's creative culture through a series of films celebrating taste, care, and craftsmanship. Each film spotlighted a different brand at the intersection of design, culture, and meticulous craft—from premium workspaces to luxury accessories and independent publications. The campaign positioned Genesis not as a luxury status symbol, but as the natural choice for those who value artistry and substance in every aspect of their lives.