Genesis

Bringing Korean design to Downtown NYC

About

Genesis Motors is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation.

Overview

We partnered with Genesis to connect the automotive brand with New York City's creative culture through a series of films celebrating taste, care, and craftsmanship. Each film spotlighted a different brand at the intersection of design, culture, and meticulous craft—from premium workspaces to luxury accessories and independent publications. The campaign positioned Genesis not as a luxury status symbol, but as the natural choice for those who value artistry and substance in every aspect of their lives.

Category

Mobility / Culture

Services

Content Strategy
Campaign
Content Creation

Selected Work

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Exploring a new space identity system with Dieter Rams.ring a new space identity

The future of work: three basic needs shaping the next evolution of work

Exploring a new space identity system with Dieter Rams.ring a new space identity

The future of work: three basic needs shaping the next evolution of work

Exploring a new space identity system with Dieter Rams.ring a new space identity

The future of work: three basic needs shaping the next evolution of work