About

Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, TBWA creates disruptive ideas that locate and involve brands in culture, giving them a larger share of the future.

Overview

The last decade may be most importantly editorialized as a time of creative democratization. The decade to come has the potential to be marked by reinvention, adaptation and problem-solving.

Human to Human: The New Imperative for Creative Sustainability is a white paper suggesting a series of principles necessary to push creativity forward in times of uncertainty. Born off of a six week think tank with leading creative thinkers from across the country, Human to Human posits an action plan for thriving in a rapidly changing creative, cultural, and economic landscape. Created in collaboration with Arya Davachi.

Click here to read.

Category

Culture