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Terrane Group
139 Fulton St., Suite 917
New York, NY
139 Fulton St., Suite 917
New York, NY
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Convene is a hospitality-driven company delivering premium meeting and event spaces with the ease of full service support. From turnkey technology to thoughtful design and elevated care, it’s a trusted partner for large-scale gatherings that matter.
Convene’s marketing had long focused on features and functional benefits—missing a crucial opportunity to tell the real story: the human connection that happens when people gather. What truly sets Convene apart isn’t just the space or the service, it’s the small, often unspoken moments of connection between teams: the hallway conversations, shared laughter over coffee, and quiet collaboration that happens outside the spotlight. This campaign helped to add depth to the brand, reinforced its scale, and captured the emotional essence of what makes being together meaningful.
Lifestyle / Hospitality
Terrane developed the campaign: “For the moments that move your business.” It works on two levels—highlighting the significance of key business moments while positioning Convene as the space that makes them possible. This repositioning communicated a meaningful shift in the market, reinforcing the brand’s scale, hospitality-driven approach, and role as a partner in high-impact gatherings.
