Airbnb

Introducing personalized travel to culture enthusiasts

About

Airbnb is a global platform where travelers can find and book short-term rentals all over the world. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

Challenge

Airbnb began as a platform for affordable short-term rentals, offering flexible stays without excessive regulations. Over time, it expanded to cater to a broader customer base, from budget-conscious travelers to those seeking bespoke accommodations. Despite the diverse range of customer needs, all share a common desire for unique travel experiences.

After 15+ years and a new era of travel expectations, Airbnb recognized the need for a more specialized offering to align with the demands of the growing experience economy.

Category

Lifestyle / Hospitality

Services

Brand Strategy
Product Development

Connecting artists and fans through experience.

Research and Context

Beyond basic functionality and conventional amenities, today's consumers demand culturally rich, authentic encounters that resonate with their personal tastes.

In response, Airbnb sought to develop a product that connects adventurous guests to tailor-made journeys, packed with discovery and meaning. One where each trip becomes an extension of their passions and lifestyle, making every stay as memorable as the stories they’ll share.

For more details, please inquire.

Selected Work

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Exploring a new space identity system with Dieter Rams.ring a new space identity

The future of work: three basic needs shaping the next evolution of work

Exploring a new space identity system with Dieter Rams.ring a new space identity

The future of work: three basic needs shaping the next evolution of work

Exploring a new space identity system with Dieter Rams.ring a new space identity

The future of work: three basic needs shaping the next evolution of work